ABOUT US
How We Drive Customer Success
PARS drives customer success in countless ways by bringing together a combination of proven experience, service quality and technologies to complete efficiently and effectively any relocation project. Click here to see some real-world examples of PARS problem-solvers in action.
PARS Today
Today, customers’ expectations for the relocation or transport of fleet vehicles are higher than ever. Their needs much more complex. Their objectives support their business’ goals. Maximum value means minimum vehicle downtime, increased productivity and the best possible ROI.
Private fleets — from distribution and last-mile delivery to construction, service, rental, and sales fleets — need over-the-road transport that scales with demand and ensures vehicle uptime. Utilities and government fleets require the same reliability, with added compliance and mission-critical urgency.
As the leader in fleet vehicle transport management and a subsidiary of RPM, PARS leverages its driveway driver network, North American carrier capacity, and optimized routing to support high-volume, multi-lane fleet relocations for passenger vehicles and light-, medium-, and heavy-duty trucks.
PARS delivers centralized coordination and management for predictable outcomes.
PARS History
Since 1998, PARS, or Professional Automotive Relocation Services, has become the leader in full-service vehicle relocation, transport and logistics. In that time, the company has grown to become a leading provider of fleet transport services. Consistent investment in advanced technology, hiring only the best talent, and introducing innovative solutions have been the hallmarks of PARS.
PARS People
Leadership Team
Lori Rasmussen
President/CEO
Lori Rasmussen has been the president/CEO of PARS since 2006. In this role, she is responsible for all facets of the business, including operations, sales and marketing, finance, and strategic planning. Lori started at PARS in 2004 and oversaw the day-to-day operations and development of direct sales and operations strategies. She maintains active involvement in several women-owned business organizations and associations within the automotive fleet industry. She served as the Director at Large for the Automotive Fleet and Leasing Association (AFLA) from 2006-2008, served on the Executive Leadership Board from 2008-2010 and became AFLA president in 2011.
Erik Rasmussen
Vice President, Strategic Operations
Erik Rasmussen serves as the Vice President, Strategic Operations, determining the strategic direction of PARS' operations, establishing key partnerships with customers and suppliers, driving operational IT initiatives, and managing special large-scale customer projects. Erik possesses a rich history of management consulting and automotive industry experience.
Tish Huckins
Director of Internal Operations
Tish Huckins serves as the Director of Internal Operations, overseeing communication with customer representatives, outside offices and vendors. She also oversees the internal operations team, which is responsible for ensuring customers are informed about their vehicle condition and the additional service offerings available with PARS, to include preparing quotes and managing customer orders from placement to completion. Tish joined PARS in 2010 and brings over 11 years of management experience.
Paul Pitchke
Director, External Operations
Paul Pitchke works as a Director, External Operations at PARS. He has over 30 years of operations, transportation, and customer service experience at both private and public companies. Paul is based at PARS headquarters in Gainesville, VA.
Customer Support & Sales
John Ross
Director of Customer Experience
John Ross is responsible for customer relationship management, inside sales. John joined PARS in 2011 with more than 14 years of customer support management experience within the fleet leasing and logistics industry with successful relationship management growth and profitability.